Before you decide to launch an eLearning business, it’s recommended to consider the business models associated with it. There are 2 types of business models in eLearning and based on the business you would like to run, you can choose the one that matches your needs:
Considered as a classic business model for eLearning, it’s been widely used in most of the schools and institutions around the world. In this business model, learners have to pay an up-front fee only once for gaining access. There is a fixed curriculum from beginning till the end which learners have to follow while their progression is effectively tracked with the help of quizzes/tests. The best part about this business model is it doesn’t let you deviate from the main topic or involves any "extras” (except for the additionally bought ones).
As far as the selling of the courses is concerned, there is no defined limit. It’s usually advised to develop one that solves the major issues of your audience. Depending on the content and the utility of the courses, you can sell them from $10 to $5000 or even more.
Being a flexible business model for eLearning, it can be easily adapted by most online schools or teaching institutes. Catering to a myriad of eLearning businesses over the last few years, this model is considered to be ideal for:
However, there are some cons to choosing this method which involves: